Amongst assets corporate brand is the undisputed most valuable asset owned by a company. Recognizing this Cranberry combines virtues of a traditional brand strategy & planning with data analytics, user research and digital strategy to hone a brand’s finer potential. We then turn potential into defining experiences using campaigns, content, products & services.
Growing consumer interaction is defining the change from a passive to active user base. Traditional beliefs of Vision & Mission are increasingly morphing or extending into Capability. Enabling Capability showcase for the brand and its positioning is the modern day brand communication.
Strategy planning at Cranberry propels creativity and brand activation while consistently honing messaging to spark engagement within the target consumer base. Years of traditional planning skills coupled with modern day digital landscape knowledge, consistent research inputs and data analytics integrate with technology design and business in communication and campaigns. First hand knowledge of problems that a brand solves and its user value proposition energize our efforts of defining the brands digital vision. The vision thus created is the seed for products, services and campaigns users enjoy.