Its a complicated ecosystem out there. Communications landscape is intertwined between channels and diverse platforms while users receive information blasts consistently. Users decision journey has become longer and multi channel & touch point dependent. Social is the new focal point with users spending increasingly more time on these platforms. Cranberry hand holds businesses navigate the social maze. Working with analytics, research insights and business strategies we work on building an enviable proposition. Right from messaging to campaigns, tapping influencers, online PR and media coverage the strategy focusses on the brand position and impact.
Engaging and retaining branded content is managed with sequenced outreach programs across channels, coupled with paid social advertising, highlighted through influencer relationships thus enveloping the target user base. We plan and execute rapidly leaving little to chance or ideas to be copied. On offer for users is real value, enlightening conversations, contextually & culturally relevant information. Social media also needs a team which is agile and response to ensure pristine reputation management in real time. We help brands capitalize the strengths of social platforms harnessing real time marketing potential bringing users closer to the brand.